The Tutka is:
· offering a non-stop CPD milieu for professional journalists
· an innovation driven think tank of critical an innovative thinking among teachers, students and CPD journalists.
When the students leave The Tutka learning environment for their internships or summer jobs, they are often asked to be consultants on how the media could develop its digital and multimedia content and news presentation.
During The Tutka courses the students produce news, reports, documentaries, and columns before a real audience. They get feedback from the lecturers, the audience, and from professional journalists. From time to time we bring professionals to get to know the Tutka environment and to spur the students by giving them feedback.
When The Tutka lecturers discuss current matters in the industry together with the visiting pros, the professionals almost always say that The Tutka environment would be an excellent milieu for their own organization for testing multimedia journalistic solutions or to learn, for example, how to handle videos in a multimedia journalistic way.
We get exceptional good feedback from the Finnish news industry on the high standard of our trainees and graduates. The media companies are especially pleased with the fact that The Tutka learning environment teaches every student to handle all the ways of journalistic expression you need in a multimedia context, i.e. text, still pictures, video and audio, and any combination of these. We are being told by the professional over and over again that one reason why the digital journalistic product is more or less “print online” is that the professionals come from an age where the photographers produce still pictures and videos, the radio journalists the audio, and the print journalist the text, and the TV journalists the TV content.
Since journalism is a process of refining information, multimedia journalism can be made only if all the journalistic ways of expression is molded together with the journalistic thinking in the same brains of the journalist.
We probably cannot change the fact that the journalism industry is very journalist individual driven, since you can be the best news journalist without any academic grades. But we can build a network, that can show the news business that we will speed up the change, and quality, in the multimedia journalistic business. This, again, must have a positive impact on any news organizations’ business performance.